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CHOLA IN CONGRESS

CHOLA IN CONGRESS

A CHOLA IN CONGRESS!

What does your clothes represent? My clothes has evolved in it’s representation.  At first, because my parents couldn’t afford much, it was pobresa. When a local church and the community would give us clothes, it was necessidad! Wearing your older brother or sister’s pants, pajamas or calzones, was la realidad! When I learned to construct my own clothes and match with my thrifting, it became creatividad.  Now that I’m free and feeling fire- lots of fire, me visto con mas sensualidad!  Since falling in love with me, me visto con mas seguridad.  With that kind of confidence comes more sexualidad!  Pero, since I spotted a WOC wearing a bright turban, a chula wearing some hoops and her burning red lips, in congress?! Uuuuffff…! They were in Washington, in the news, in political magazines, as well as high fashion literature! Pues ahora me visto con mas libertad.  What does my clothes represent? Pues como dijo un chulo,  “Lo que se ve, no se pregunta”

Be free to wear who you are. Be proud to be you and let’s get more chulas in congress!  Please shop at or donate any new or gently used clothing to IN THE MAKING BOUTIQUE in EAST LOS ANGELES.

CREATOR of IN THE MAKING: Maribel Valdez @inthemakingla_boutique
PHOTOGRAPHY: Crystal Lopez @eyesonuphotograpy
CREATIVE DIRECTION: Diana Diaz
LOCATION: In The Making Boutique- 4024 East Cesar E Chavez, Los Angeles, CA 90063
CLOTHING: All clothing, accessories, purses, and shoes available for purchase at ITM.

IN THE MAKING is a non profit organization founded by a badass chicana from our community.  Money raised provides jobs, mentoring, empowerment, inspiration, and endless enrichment for the youth in East LA.

 


INFIEL DESGRACIADO

INFIEL DESGRACIADO

“I am mine, before I am anybody else’s” 

Infiel Desgraciado

Querido Amor,

Perdoname and please take me back!  This time it’s true!  I will promise to never do it again.  Forgive me my love! Pardon my infidelity! These senseless majaderias, and obsurd cochinadas.  Te juro that my mom, she raised me right.  I'm sorry that I ignored and neglected you.  Sin pensar, I gave myself to another, instead of choosing you.  Disculpa este gran engano, fue un error. Give me another oportunidad! Te lo juro! (Muahhhh…)  Pero mira, cross my heart! No fue mi intencion! How stupid it was for me to hide you and pretend that you didn’t exist.  Amor, have no doubt! Esta vez no no vuelvo atras!  Yo ya me deje de parrandas.  No mas tardeadas, ni babosadas. Creeme, ya deje de pendejadas.  You will no longer feel insecure.  Sweetheart, I promise to never deny you. Ya recapacite! 

Ya reconozi!

Ya se, that there is nothing better than loving ME!

Creative Direction: Diana Diaz 

Photography: Crystal Lopez @eyesonuphotography

Clothing, Dishware, & LinensIN THE MAKING BOUTIQUE @inthemakingla_boutique A non-profit that provides jobs, mentoring, enrichment, and inspiration for East LA youth. Please donate or purchase gently used clothing or purchase a Mexichic Crafts purse at IN THE MAKING - 100% proceeds will provide funding for jobs for our youth in East Los Angeles.

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COCHINA

TE VAS HA ENCHILAR!

TE VAS HA ENCHILAR!

"The best project you'll ever work on is YOU"    

Recently, I found out that there are around 4,000 varieties of chiles in the world. Damn!  That's a lot of chile that I haven't tried! Hay un chingo de chiles willing to give you a variety of enchiladas. They come from different countries. In variety of shapes, textures, and colors. Size does not matter!  Actually, I take that back! You really gotta be careful with the small ones. All tiny chiles are fire. Hijoles, ni me acuerdes! Eat these sparingly and try to save them for caldos. 

With chile, what matters most is how it feels in your mouth. How it tastes and what you are able to do with it (or them).  There are thick ones, smokey ones, wrinkled or dry ones, and sweet ones too. Ay de todo amiga!  You can get really creative with chile!  Pero primero, I suggest you get inspired. Ponte romantica! Ponte chula! Place some flowers in a vase. Play some Bukis o Temerarios music before you start stuffing the chile.  Doesn't this sound sexy?! Well, because I consider myself a chile romantica, I decided to give my Tapatio a break and have some fun with a bunch of local variety of chiles. I spent last Sunday turning and tossing chiles. I chopped, seared, fried, stuffed chiles and tried all my newly learned tricks on them.  You imagine it?! I did it! It was hot! My whole house smelled like chile!  Try having your own chile orgy but don't do what I did...

Juan Gabriel appeared on my playlist y pues, me descuide! I accidently rubbed the chile on my face and couldn’t stop crying!  I was so moved by the music but mostly sobbing over the enchilada que me di. Even after rinsing with cold water, I couldn’t get the chile off my eyes. Ayyyyy, pinche chile!

I'm still down to try other chiles.  Want to join me?

Please subscribe to read all about my chile. Every Sunday night! 

Photography: Crystal Lopez @eyesonuphotography

Creative Direction: Diana Diaz

Chihuahua: Chilito

 

Clothing, Dishware, & LinensIN THE MAKING BOUTIQUE @inthemakingla_boutique A non-profit that provides jobs, mentoring, enrichment, and inspiration for East LA youth. Please donate or purchase gently used clothing or purchase a Mexichic Crafts purse at IN THE MAKING - 100% proceeds will provide funding for jobs for our youth in East Los Angeles.



 

 

MUCHO CHILE!

MUCHO CHILE!

"The most important thing a woman can wear is confidence"

     

Se va ha enojar mi Tapatio, but I’m going to come clean! There are two loyal chiles that I keep around for emergencies or a just in case (cuz a girl needs a fresh chile de vez en cuando).  Serrano makes my salivary glands scream and I can’t keep it in my mouth too long.  Pero muerdele la puntita ha un Jalapeno then see and feel how your lips plump up. I hate to admit this but my vanity and tolerance for pain is so big that sometimes I rub a fresh chile on my lips just to plump them up.  That’s what these expensive lip plumpers do anyway!  Try it!  - Labios Inchados Organicos. Pero lavate las manos Cochina and be careful not to get it on your eyes or on your crotch. Ouch!

Please subscribe to read about my search for the perfect CHILE!

Photography: Crystal Lopez @eyesonupphotography

Creative Direction: Diana Diaz

Dog: Chilito Chihuahua

Inspiration: Tapatio Hot Sauce- Hot Tapatio on the label!

 Clothing, Dishware, linens: IN THE MAKING BOUTIQUE- A non-profit that provides jobs, mentoring, enrichment, and inspiration for East LA youth. Please donate or purchase gently used clothing at @inthemakingla_boutique.

 


I LOVE CHILE!

I LOVE CHILE!

"Confidence comes from not always being right but not fearing to be wrong!"

wrong!"

 

  Yes, I am loyal to my Tapatio sauce because he was my first sauce-Zas! Tapatio is affordable, goes a long way and comes easy.  Sometimes, however I don’t want easy!  I want hard, and prefer to be challenged, feel wild, fearless, and strong.  A good hard Chile does it for me!  How awesome is to bite a hard one and have that sensation of that eternal hell in your mouth? “Que no?!” A Chile so hot that its steam gushes out along with your tears and snot and…

…you know?

I know! That’s crazy right?  But that’s the way I was raised.  This is the way I was loved.  “Con mucho Chile” My dad once ate around 80 jalapenos just because it was a cheap way to entertain me and my siblings.   “Quieren que coma otro?” he would ask, and we would jump up and down, clapping, cheering, and scream “Siiiiiiii…”  I remember him chewing and sweating as we all chanted “otro, otro, otro…” Pobresa inspired creative Chile improvisation. You can imagine my poor dad that day after?! 

So I'm looking for a good Chile, and I'll tell you all about that later! 

Subscribe to receive updates!


Photography: Crystal Lopez @eyesonupphotography

Creative Direction: Diana Diaz  

Dog: Chilito Chihuahua

 

 

 



 

PANOCHA

PANOCHA

 

When I showed my Mexican mom my pictures and told her about the purpose for my blog, she hesitantly approved by saying, “Esta bien, pero no vayas ha ensenar las chichis ni la panocha.” I Laughed!   I love hearing that word “Panocha” I also love the variations of that word in our Spanish! El Pan!  Pan caliente, pan dulce, la Pepa, La Pulpa, Uuuuuuuyyyy!  At the market, I read  “Large Panocha 89 cents a lb”. How sexy that they chose to use Panocha instead of Piloncio?!  That produce guy is a Chicano Dirtybag, de seguro!.   

“Okay madre!” I agreed, “No voy ha ensenar chichis ni panocha”, but in my mind I was thinking, she didn’t say anything about NALGAS! LOL! I know, what a dirtbag I am, but it’s nothing dirty at all! Everyone I know loves NALGAS!  So I'm going to fill my house with Nalgas and share my Nalgas with you!   Porque ha quien no le gusta una buena NALGA!

 

and hey! Know your power, "PANOCHA POWER"!

 

Please subscribe and read more about NALGAS soon! Tapatio Man part two, coming next!

 …and don’t be a Dirtbag, it’s Art!

 

Support Mujer Owned Small Business

Photography by Crystal Lopez @eyesonuphotography

Creative Direction: Diana Diaz

Tapatio Man

Celebrating Chicana Culture

TAPATIO MAN

“Where’s the Tapatio?” I get asked this at home all the time!    Like many I know here in East LA, and the greater LA, I put Tapatio brand hot sauce on everything.  Especially on quesadillas, fruits, salads, soups, sandwiches, Doritos and all.  This might be a total Chicano thing, because I almost never find Tapatio when I’m in Mexico. I only found Tapatio in some states I visited in the U.S.  Here in LA however it’s at every restaurant where I eat, and at every home I visit.  Family and people I know who are from Mexico, oddly always prefer other bottled salsas that are thicker and grainier like Valentina, Cholula or Huitchol. These are also good but not as flavorful and cool as Tapatio. Another major reason I think I love Tapatio is because there is a portrait of a fucking hot ass looking Bigoton in a Charro suit and he is right smack in the middle of the label.  He is beautiful and has always fascinated me (I think this is great marketing BTW!)  Growing up, I always wondered if that guy was real and to be honest many times I wished he was because I had a little crush on him. I’m only a little embarrassed to admit it and I’m positive that I am not the only one who crushed on the Tapatio man! When I confessed to a couple of my amigas about my crush, they laughed at me.  Am I crazy?  I also felt like this about the Bounty lumberjack but not as hard as I feel it for my Tapatio man.  As I’m growing older, my pansa tells me that I overdo it with hot sauce so I try to cut back,  but Tapatio, “I can’t quit you!"  There are constant reminders of him everywhere.  He’s on little ketchup packages in my every ceviche order.  He’s stepped on, splattered on the sidewalk, on walls, and on my clothes.   My hot man is everywhere and I have surrendered to loving his sauce.   Tapatio man is so very easy for me to love.  I am pretty sure it’s because we have more in common then with the other hot sauces! But seriously, is he real?!  If your family is from Jalisco, then this dude looks like many of our fathers or uncles. They might have looked like him when they were young too. My dad is from Jalisco and he kind of looks like he could have been related to Tapatio Man, but more like a wannabe Chente! Seriously, when my son was old enough to recognize my dad, he would point at the Tapatio bottle and yell out “Tata”! If Tapatio man is real, he is Chicano for sure! He’s a hard worker and his community appreciates that! He probably lives here in Los Angeles or somewhere near me. We might even be the same age?! 

* Tapatio started as a small business- please continue to support small and local businesses.

Photography: Crystal Lopez @eyesonupphotography 

Creative Direction: Diana Diaz

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Hand Tooled, Not Embossed!

Hand Tooled, Not Embossed!

I have very fond memories of the bolsita Mexicana my grandma would gift me every time she visited me from Mexico.  I had a small collection of them because I have always loved purses and these were the nice. They were leather and they were very affordable because we would purchase them with Pesos.   The cost was equivalent to a dollar so my dad would always buy a purse for me and one for my sister during our short trips across the border.  My purse line is a very colorful modern makeover of the traditional tooled leather bolsita from Mexico.   

Every single one of our products are hand-tooled, not embossed!  Meaning that our leather is actually carved out versus stamped.  The tooling is a labor intensive craft taught to many generations.  This type of artwork, beautifies leather hide and is part of our beautiful  and ingenious traditional cultural creative customs.

EL SERENO CHICANA

EL SERENO CHICANA

 El Sereno is a community that has loved, educated, and supported me. It is where I went to school, where I worked, and where I currently live.  El Sereno is a beautiful valley with rolling hills where many Chicanos that I know stay.  There are many community celebrations where we celebrate culture with displays of street art, homegrown music, street tacos, sports, and activism.  El Sereno is full of spirit, faith, love, beauty, y mas!  Many of my home based customers and supporters have roots or still currently live in El Sereno. Many of my friends grew up in El Sereno.  Many of the stories I will be sharing on my blog have to do with the people of El Sereno.  I am so glad I choose El Sereno as my home!